CO129-531-10 Hong Kong University- encouragement of Chinese students to counteract American influence 30-5-1931 - 1-9-1931 — Page 145

CONFIDENTIAL

Enclosure to D.C.Memo. No. 46.

GROUP SELLING.

SCOTTISH WOOLLEN TRADE DELEGATION TO THE UNITED

STATES OF AMERICA AND CANADA.

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That consideration should be given to the

desirability of creating a special organisation to cater for the requirements of the Pacific Coast Cities.

LEATHER TRADE DELEGATION TO NORTHERN EUROPE.

"That the industry might adopt Group Selling

(a) by several suppliers, who are manufacturing non- competing leathers, joining together to share the services of a good agent, and

(b) by the grouping together of small productions of

the same type of leather to form a sufficient bulk to make an attractive proposition to an agent of standing.

!!

TRADE MISSION TO SOUTH AFRICA AND THE RHODESIAS.

"That combined representation of a group, or groups, of manufacturers seems very desirable for the effective development of United Kingdom trade".

TRADE MISSION TO EGYPT.

"That in order to regain our Egyptian trade a number of

manufacturers and merchants should join together to form one or two companies so that the two branches of the trade may have the same financial interest. These new companies could then standardise their products and could trade mark, brand and advertise a few cloths. Such organisations should be powerful enough to reduce the cost of production by pursuing a continuous manufacturing policy".

ECONOMIC MISSION TO JAPAN AND CHINA.

"That close consideration should be given to the question (a) of organising British machinery exporters into groups

to prevent wasteful inter-British competition and to strengthen British representation."

(b) "That firms which are members of British industries

producing for export should carefully consider, without delay, whether the method of grouping for export pur- poses can be applied with profit to themselves.

(c) That manufacturers should supplement the knowledge and sales capacity of their agents in Japan, and the information given in catalogues and trade literature, by attaching direct technical representatives to the offices of their agents. Several manufacturers might combine in sharing the expenses of employing a joint expert if they cannot afford the expenses individually.

6./